StriveX Ventures Ltd (trading as "StriveX", "we", "us", or "our") is committed to protecting and respecting your privacy. This Privacy Policy explains what personal data we collect when you visit www.StriveX.shop, purchase products from us, register for our community app, or participate in our events, programmes, and activities, as well as how we use, store, and protect that information.
We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations 2003 (PECR). We do not sell, rent, or otherwise disclose your personal data to third parties for their own marketing purposes.
The data controller responsible for your personal data is StriveX Ventures Ltd, a company registered in England and Wales (company number: 16396979), with its registered office at 27 Lichfield Rd, Dagenham, RM8 2AT.
We are registered with the Information Commissioner’s Office (ICO) under
registration number ZC043568.
You can contact us about this policy at info@strivex.shop
Depending on how you interact with us, we may collect:
• Identity and contact details: Name, email address, postal/delivery address and
telephone number.
• Order and account information: Order history, shopping preferences, login details and
any account you create with us or in our community app.
• Payment information: Processed securely by our payment providers (e.g. Stripe). We do
not store full card details on our systems.
• Communications: Records of your contact with us by email, telephone or social media,
plus any reviews, feedback or marketing preferences you provide.
• Event and programme data: Information you provide when entering StriveX
championships, leagues, sponsorships or athlete programmes.
• Technical and usage data: IP address, device, browser type and how you use our
website and app, collected automatically (see Cookies
below).
Some StriveX products, services, events, competitions, leagues, championships, sponsorship programmes, and community features may be available to individuals under the age of 18. Where required by law, we will obtain consent from a parent or legal guardian before collecting or processing a child's personal data. We may collect information necessary to administer participation and related activities, including contact details, registration information, performance data, photographs, and videos. Parents or legal guardians may contact us to access, update, or request deletion of a child's personal data, subject to applicable legal and regulatory requirements.
We collect data directly from you (when you create an account, place an order, contact us, enter an event or subscribe to marketing) and automatically through cookies and similar technologies when you use our website or app.
We only use your personal data where the law allows. Our purposes and the lawful bases we rely on are set out below.
| Purpose | Data Used | Lawful Basis |
|---|---|---|
| Processing and delivering your orders | Identity, contact, order, payment | Performance of a contract |
| Taking payment and preventing fraud | Payment, order, technical | Contract; legal obligation; legitimate interests |
| Managing your account, app and customer service | Identity, contact, account, communications | Contract; legitimate interests |
| Sending marketing about similar StriveX products to existing customers | Identity, contact, marketing preferences | Legitimate interests (PECR soft opt-in) |
| Sending our newsletter where you have signed up | Contact, marketing preferences | Consent |
| Running events, leagues and sponsorship programmes | Identity, contact, event data | Contract; consent; legitimate interests |
| Improving our website, app and services (analytics) | Technical, usage | Consent (cookies); legitimate interests |
| Meeting our legal, accounting and tax obligations | Identity, order, payment | Legal obligation |
Where we rely on legitimate interests, we have balanced those interests against your rights and will only proceed where your rights are not overridden. You can object to this processing at any time.
We may send you marketing by email or text about products and offers similar to those you have bought, on the basis of our legitimate interests and the PECR soft opt-in. Where required, we will rely on your consent. You can opt out at any time using the unsubscribe link in any message or by emailing info@strivex.shop We do not send unsolicited marketing to addresses obtained without a lawful basis.
We may share data only where necessary with:
• Delivery and logistics partners (eg; Evri, DPD etc) to fulfil your order;
• Payment providers to process payments and screen for fraud;
• IT, hosting, email and analytics providers that operate our website and app;
• Professional advisers and authorities (e.g. HMRC) where we are legally required to do so.
All providers act on our instructions, receive only the minimum data needed, and are bound to keep it secure. We do not sell or rent your personal data.
We aim to keep your data within the UK or European Economic Area. Where a provider processes data outside the UK/EEA, we ensure appropriate safeguards are in place, such as UK adequacy regulations or the International Data Transfer Agreement / Standard Contractual Clauses.
We use strictly necessary cookies to make our website work and, only with your consent, functionality, performance/analytics and targeting cookies (for example; Google Analytics etc). You can accept or reject non-essential cookies through our cookie banner – rejecting is as easy as accepting – and change your choice at any time. Full details, including the specific cookies we use, are in our Cookie Policy.
We use appropriate technical and organisational measures to protect your data, including encryption of data in transit (HTTPS/SSL), restricted access on a need-to-know basis, and secure, reputable hosting and payment providers. Card details are handled by our payment providers and are not stored on our systems.
We keep personal data only for as long as necessary for the purposes above or to meet legal obligations:
| Data | Retention Period |
|---|---|
| Order, transaction and tax records | 6 years plus the current year (accounting and tax law) |
| Account and community app data | While your account is active and for a reasonable period afterwards |
| Marketing data | Until you unsubscribe or withdraw consent |
| Customer service correspondence | Up to 2 years after your query is resolved |
When data is no longer needed, we securely delete or anonymise it.
Under UK data protection law, you have the right to:
• be informed about how we use your data;
• access a copy of the data we hold about you;
• have inaccurate data corrected;
• have your data erased in certain circumstances;
• restrict or object to certain processing, including direct marketing;
• data portability; and
• withdraw consent at any time, where we rely on consent.
To exercise any of these rights, contact us at info@strivex.shop we will respond within one month. If you are unhappy with how we handle your data, you can complain to the ICO at ico.org.uk, although we would welcome the chance to resolve your concerns first.
We may use profiling to personalise offers and, within our community app, to generate player ratings and recommendations. We do not make decisions that produce legal or similarly significant effects about you based solely on automated processing. If you have concerns about any automated feature, you can contact us for a human review.
We may update this policy from time to time. Where changes are significant, we will notify you by an appropriate means. Please review it periodically. The “Last updated” date above shows the latest revision.
If you have any questions or requests about this policy or your personal data, please contact:
StriveX
27 Lichfield Road,Dagenham, RM8 2AT
Email: info@strivex.shop
Website: www.StriveX.shop
